Babor Packaging
description
Created in response to the renewed desire for positivity after lockdown, “The Beauty of Happy” is a vibrant limited edition packaging concept celebrating optimism through playful color and maximalist energy. Bold visuals and emotional uplift transformed BABOR’s packaging into a joyful statement of individuality.
client
Babor
category
packaging design
role
concept, design, illustration, motion
process
The project explored multiple creative routes to capture different expressions of happiness, energy, and emotional uplift. Typography-led and illustration-driven directions emerged as two of the boldest approaches, shaping a flexible packaging system with a vibrant visual range.
