Big Tasty
client
McDonald's
industry
Food
“Big Day, Big Tasty” repositioned McDonald’s biggest burger as a symbol of well-earned indulgence. Through warm, cinematic storytelling and relatable moments, the campaign transformed everyday stress into satisfying reward.
process
Starting from the insight that everyday pressure deserves celebration, we shaped the creative around the emotional contrast between demanding routines and rewarding release. This led to a more cinematic visual language and a stronger lifestyle-driven narrative.
Campaign concept
Shoot + production prep
Point of sale
Motion graphics
credits
[Agency] Scholz & Friends
[Art] Frank Lauppe, Frank Fahning-Jensen, Mark Reake, Dennis Krumbe, Matteo Pozzi, Paolo Bartalucci, Petra Frommann
[Copy] Alex Crosland
[Production] Chuck Studios