McDonald's Easter Countdown
description
A playful Easter prize platform transforming McDonald’s seasonal countdown into an uplifting springtime ritual. “Make Deals Come True” reinvented the familiar mechanic through daily deals, rewards, and playful escapism inspired by the return of lightness and spring.
client
McDonald's
category
prize campaign
role
art direction, concept, ux, motion, production video/ 3D, print/ pos
process
Building on the existing 2D campaign world, we transformed the platform into a bigger immersive 3D universe. To ground the concept in something authentic and recognizable, we partnered with Europa-Park as a real-world foundation. Four distinct worlds, each inspired by an actual attraction, translated recognizable rides into unique digital environments while adding stronger cultural relevance and storytelling depth.
