McFlurry

client

McDonald's

industry

Food

Created for KitKat and the co-creation with Shirin David, this playful platform transformed limited-edition McFlurry launches into culturally relevant moments of self-expression. Bold visuals and personality-driven storytelling turned each release into a distinct brand event for Gen Z.

process

Rather than approaching each flavor as an isolated promotion, we developed a flexible creative system designed to evolve through collaborations, personalities, and future launches while maintaining a distinct visual identity.

Campaign concept

Shoot + production prep

Visual storytelling

Point of sale

A colorful background featuring two ice cream cups, suggesting a fun snack theme.
A colorful background featuring two ice cream cups, suggesting a fun snack theme.
A colorful, folded pamphlet featuring illustrations and text, displayed on a light pink background.
A colorful, folded pamphlet featuring illustrations and text, displayed on a light pink background.
A promotional image featuring a container of frozen yogurt with playful text and colorful letters.
A promotional image featuring a container of frozen yogurt with playful text and colorful letters.
A colorful graphic featuring ice cream in a striped container with options to choose flavor combinations.

social concept

Inspired by the well-known german fan truth "TH€ !CE CR3@M M@CH!NE !S ALW@Y$ BR0K3N!" we introduce the co-creation and highlight phase with a sneak peek.

A vibrant scene with pink decor, featuring a person in a heart-themed outfit striking a playful pose.
A vibrant scene with pink decor, featuring a person in a heart-themed outfit striking a playful pose.
A model in a stylish outfit stands in a vibrant, candy-themed setting with pink and colorful decorations.
A model in a stylish outfit stands in a vibrant, candy-themed setting with pink and colorful decorations.
A hand forming a heart shape around a cup labeled "Summer Crush" against a pink background.
A hand forming a heart shape around a cup labeled "Summer Crush" against a pink background.
A pink cup of ice cream surrounded by colorful heart-shaped candies, featuring a cheerful promotional message.

credits

[Agency] Scholz & Friends

[Art] Frank Lauppe, Frank Fahning-Jensen, Petra Frommann, Bea Lambardt, Carolin Klein
[Copy] Alex Crosland, Anna Walchhofer

[Co-creation] Shirin David