McDonald's McFlurry
description
Created for KitKat and the co-creation with Shirin David, this playful platform transformed limited-edition McFlurry launches into culturally relevant moments of self-expression. Bold visuals and personality-driven storytelling turned each release into a distinct brand event for Gen Z.
client
McDonald's
category
360° campaign
role
art direction, concept, production video, digital, print
process
Rather than approaching each flavor as an isolated promotion, we developed a flexible creative system designed to evolve through collaborations, personalities, and future launches while maintaining a distinct visual identity.
social concept
Inspired by the well-known german fan truth "TH€ !CE CR3@M M@CH!NE !S ALW@Y$ BR0K3N!" we introduce the co-creation and highlight phase with a sneak peek.
