NIVEA Styling

description

“The Beat of Styling” is a relaunch repositioning NIVEA Styling from functional care to individuality, rhythm, and self-expression. With a younger visual identity and more dynamic tone, the campaign gave the category a fresher and more relevant edge.

client

NIVEA

category

launch campaign

role

art direction, production foto/ video, digital, social media concept

Orange Flower
Orange Flower

process

The project began with the ambition to make NIVEA Styling feel more current and emotionally engaging. From there, we developed a creative direction centered on movement, rhythm, and personal style to build a more expressive brand experience.

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jasminsophiehornstein@gmail.com

├── <navigation/>

│ ├── home

│ ├── profile

└─└── work

└── 2026/ Jasmin Hornstein

/*imprint*/

stay in my orbit ^-^

email me at

Copy component

Copied

jasminsophiehornstein@gmail.com

├── <navigation/>

│ ├── home

│ ├── profile

└─└── work

└── 2026/ Jasmin Hornstein

/*imprint*/

stay in my orbit ^-^

email me at

Copy component

Copied

jasminsophiehornstein@gmail.com

└── 2026/ Jasmin Hornstein