Power of Hair
client
Pantene Pro-V
industry
Haircare
“Power of Hair” is an influencer-driven campaign connecting strong hair with confidence, individuality, and empowerment. Authentic personalities transformed functional haircare into a broader cultural message of strength and self-expression.
process
Building on Pantene’s established platform with Palina Rojinski, the project expanded an existing campaign into a broader contemporary storytelling system. New voices and perspectives evolved the familiar narrative into a larger conversation around confidence, identity, and empowerment.
Shoot + production prep
Point of sale
social concept
A social-first extension featuring Palina Rojinski, Carolin Kotke, Strify, Roxi Strasser, and Tara Wittwer, reinforcing the message that strong hair can inspire strength from within.
credits
[Agency] Select World
[Art] Pia Krause, Hannah Quellhorst
[Copy] Alex Stoer, Beatrice Heise
[Creator] Palina Rojinski, Carolin Kotke, Strify, Roxi Strasser, Tara Wittwer