Swapfiets

client

Swapfiets

industry

Mobility/ Transport

A bold out-of-home launch introducing Swapfiets’ bicycle-on-demand model to the German market. Striking visuals, dynamic layouts, and clear messaging made the subscription concept instantly understandable while highlighting flexibility, convenience, and modern urban mobility.

Campaign concept

Visual Identity

A digital billboard displays an advertisement in a bustling city street, with people walking nearby. Headline saying in German "Meine Heimat ist Altona, aber zuhause bin ich in ganz Hamburg."
A coalorful poster on a wall featuring bold text and graphic elements, promoting a campaign. Headline saying in German "Ich bin blau, aber sehr grün".
A coalorful poster on a wall featuring bold text and graphic elements, promoting a campaign. Headline saying in German "Ich bin blau, aber sehr grün".
Colorful sticker featuring blue and green stripes with the brand logo, affixed to a concrete surface among other graffiti.
Colorful sticker featuring blue and green stripes with the brand logo, affixed to a concrete surface among other graffiti.
Two colorful posters on a concrete surface, displaying campaign information and graphics. Headlines saying in German "Ich bringe uns weiter, auch wenn ich still stehe." and "Ich hab mal 'nen Platten, aber bin nie kaputt."
Three digital advertisement boards on a city street, displaying colorful graphics and text. Headline saying in German "Du besitzt mich nicht, aber ich gehöre dir."
Two colorful posters on a concrete surface, displaying campaign information and graphics. Headlines saying in German "Ich bin auch da, wenn ich geklaut werde." and "Ich bringe uns weiter, auch wenn ich still stehe."
Two colorful posters on a concrete surface, displaying campaign information and graphics. Headlines saying in German "Ich bin auch da, wenn ich geklaut werde." and "Ich bringe uns weiter, auch wenn ich still stehe."
A blue wall with a prominently displayed poster featuring bold text and graphic elements. Headline saying in German "Ich bin analog, aber auch mal elektrisch."
A blue wall with a prominently displayed poster featuring bold text and graphic elements. Headline saying in German "Ich bin analog, aber auch mal elektrisch."

credits

[Agency] Select World

[Art] Pia Krause
[Copy] Alex Stoerl