BABOR

client

Babor

industry

Skincare

Created in response to the renewed desire for positivity after lockdown, “The Beauty of Happy” is a vibrant limited edition packaging concept celebrating optimism through playful color and maximalist energy. Bold visuals and emotional uplift transformed BABOR’s packaging into a joyful statement of individuality.

process

The project explored multiple creative routes to capture different expressions of happiness, energy, and emotional uplift. Typography-led and illustration-driven directions emerged as two of the boldest approaches, shaping a flexible packaging system with a vibrant visual range.

Visual storytelling

Packaging design

Motion graphics

Two colorful boxes are shown, featuring playful designs with the words "Smile" on a pink background.
Colorful strips with various text phrases, overlapping against a pink background. Text includes "PUT A SMILE ON YOUR FACE" and more.
Colorful strips with various text phrases, overlapping against a pink background. Text includes "PUT A SMILE ON YOUR FACE" and more.
A colorful foldingbox with playful illustrations, resting on a teal background.
A colorful foldingbox with playful illustrations, resting on a teal background.
A colorful foldingbox with a bold design on the cover, placed on a purple background.
Two foldingboxes with a colorful design resting on a soft pink background.
A colorful foldingbox with a purple and yellow design, set against a light blue background.
Colorful stickers with shapes and patterns arranged on a light pink background, creating a playful and vibrant composition.
Colorful stickers with shapes and patterns arranged on a light pink background, creating a playful and vibrant composition.

├── credits

│ ├── Agency/ Select World
│ ├── Art/ Pia Krause
└─└── Copy/ Alex Stoerl