HYDRA SKIN

client

NIVEA

industry

Skincare

“Kickstart Your Inner Potential” is an empowering skincare campaign linking Hydra Skin Effect’s innovation with ambition, confidence, and self-activation. The concept positioned skincare as both functional care and a catalyst for personal growth.

process

To make innovation feel more human, we expanded the platform through founder-led storytelling, inspirational narratives, and emotionally driven content that connected product performance with personal journeys.

Campaign concept

Shoot + production prep

Point of sale

Social content systems

Motion graphics

A person applying a liquid product from a blue bottle onto their arm, with a focused expression.
A person applying a liquid product from a blue bottle onto their arm, with a focused expression.
A smiling woman in a red shirt holds her hands up, framing her face, against a soft-focus background.
A smiling woman in a red shirt holds her hands up, framing her face, against a soft-focus background.
A blue-themed skincare display featuring a cream jar and a serum bottle with round decorative elements.

social concept

A content series featuring Lea-Sophie Cramer, Cloudy Zakrocki, and Aneta Wator, adding emotional depth through personal stories of ambition and empowerment.

Young woman with long blonde hair smiles warmly, set against a light-colored building and blue windows.
A woman touching her face, promoting a skincare line focused on hydration and glowing skin.

├── credits

│ ├── Agency/ Select World
│ ├── Art/ Christine Ratsch, Bea Wegelius, Kristian Wegelius
│ ├── Copy/ Alex Stoerl, Anina Dion
│ ├── 3D Artist/ Jan Elsner
└─└── Creator/ Lea-Sophie Cramer, Cloudy Zakrocki, Aneta Wątor