NIVEA STYLING

client

NIVEA

industry

Haircare

“The Beat of Styling” is a relaunch repositioning NIVEA Styling from functional care to individuality, rhythm, and self-expression. With a younger visual identity and more dynamic tone, the campaign gave the category a fresher and more relevant edge.

process

The project began with the ambition to make NIVEA Styling feel more current and emotionally engaging. From there, we developed a creative direction centered on movement, rhythm, and personal style to build a more expressive brand experience.

Shoot + production prep

Motion graphics

Social content systems

Point of sale

A striking portrait of a person with long hair, posing against a textured gray wall.
A woman with long, straight red hair stands in front of a plain background, facing the camera with a subtle expression.
A woman with long, straight red hair stands in front of a plain background, facing the camera with a subtle expression.
A woman with long, wavy brown hair poses while touching her hair, wearing a light-colored top against a neutral background.
A woman with long, wavy brown hair poses while touching her hair, wearing a light-colored top against a neutral background.
A smiling person with long, flowing hair, wearing a white top, appears cheerful against a light background.
A white bottle with a pump, featuring a pink gradient background.
A white bottle with a pump, featuring a pink gradient background.
A smiling woman with long hair poses beside haircare product bottles on a light blue background.

├── credits

│ ├── Agency/ Select World
│ ├── Art/ Claudia Sackmann, Kristian Wegelius
└─└── Copy/ Alex Stoerl, Karen Hegemann